Tuesday, October 4, 2011
Yahoo Launches Original Web Shows Focusing on Women With Judy Greer, Morgan Spurlock, Niecy Nash
NEW You are able to - Yahoo on Tuesday revealed a slate of eight original shows focusing on women which include such Hollywood talent as Judy Greer, Niecy Nash (Reno 911, Dwts), Cameron Mathison (My Children, Dwts), Morgan Spurlock (Super-Size Me, thirty days) yet others. Seven from the eight shows are live with new episodes starting on Mondays. Spurlock's show, Failure Club will start in November. Mickie Rosen, senior vice president from the Yahoo Media Network, introduced the brand new shows at a press event, highlighting that Yahoo had all 10 from the top ten most-viewed Web shows in August. She also revealed the launch of Yahoo Screen, which she stated will be the very indepth premium video content library web mix Yahoo video quite happy with programming from around 70 partners, including Hulu, CBS, Turner Sports, Discovery, Fox News, Fox Business, CNBC, Funny or Die and ABC News. The Yahoo shows for ladies include OMG! Now, an entertainment and celebrity news reveal that has attracted an audience for that internet company, Let's Discuss Love located by Nash, Spurlock's Failure Club, which follows 10 grown ups with dreams, just one who will achieve it, physical fitness show Unwillingly Healthy with Greer, Blue Ribbon Hunter with chef/host Allison Fishman, a travelogue about food festivals, The Best Proposal with Mathison, cooking show Chow Ciao with Fabio Viviani (Top Chef season 5) as well as your Buddies Won't Ever Believe You, a concealed camera show by which stars surprise their greatest fans. Run occasions for the majority of the shows is about 3 . 5 and five . 5 minutes, Yahoo professionals stated. One of the advertising partners for that shows are Unilever and Kraft. A couple of the shows have been in-house productions from Yahoo Galleries, with other people developed together with production companies Electus/Principato-Youthful Entertainment, FishBowl Worldwide Media, Prime Content and Warrior Poets. Talent in the press announcement, including Greer, Viviani, Mathison, Fishman and Nash, stated that they're looking forward to movie are it enables these phones be themselves, interact with fans and achieve a large audience. The programming focus is around the U.S., but Yahoo can also be searching to grow its programming into foreign marketplaces too. For instance, it's searching at regional versions from the Thread, its fashion show, professionals stated. The Yahoo online series announcement came a next day of the organization revealed a relevant video partnership with ABC News along with a next day of America online revealed a slate of original video series. Rose stated Tuesday's news is a part of the "videofication" of the organization. "Yahoo may be the ultimate producer, partner and distributor of video content online," she stated. Rosen also stated that Yahoo is available to other business models, for example subscription components, later on, but for the time being it is centered on advertising-supported free content. Email: Georg.Szalai@thr.com Twitter: @georgszalai Related Subjects
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